Geico: Count On: Game Night by The Martin Agency

Client: Geico
Date: Oct 2017
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For many years Geico has employed a multiple-storyline advertising strategy where they often run multiple campaigns simultaneously to get across to consumers their multiple brand attributes.

They have launched a new campaign called ‘Count On’ with this new spot called ‘Game Night’ featuring the first ever sloth in a Geico spot.

On the heels of Geico’s final 'It’s What You Do' TV spot, comes a brand-new campaign delivering the brand’s classic savings message. Known as 'Count On,' the campaign launches with a 30-second ad starring a sloth. A neighborhood game night gets a little tense as people try to guess what the sloth is drawing (at a painfully slow pace). At the end of the ad, a spokesperson appears to deliver the line: “As long as sloths are slow, you can count on Geico saving folks money.” Playing off the brand’s strong association with saving people money, the new campaign will focus on similarly reliable, relatable truths that get taken to comedic extremes.

Credits

Client Credits:

Vice President, Marketing: Ted Ward

Assistant Vice President, Marketing: Bill Brower

Marketing Director, Media, Advertising: Melissa Halicy

Brand Team Senior Supervisor: Gary Aurand

Brand Team Supervisor: Tom Perlozzo

Brand Team Planner: Brighid Griffin

Brand Team Planner: Julia Nass

Brand Team Buyer: Tim Ware

Agency Credits:

Chief Creative Officer: Joe Alexander

Group Creative Director: Steve Bassett

Creative Director: Neel Williams

Creative Director: Justin Harris

Executive Producer: Brett Alexander

Senior Content Producer: Heather Tanton-Collier

Junior Content Producer: M.A. Williams

Business Affairs Supervisor: Suzanne Wieringo

Senior Financial Affairs Manager: Amy Trenz

Account Director: Ben Creasey

Account Supervisor: Allison Hensley

Account Supervisor: Jon Glomb

Account Executive: Allie Waller

Project Manager: Karen McEwen Gates

Financial Account Supervisor: Monica Cox

Production

Production Company Smuggler

Director Randy Krallman

Director of Photography Bryan Newman

Line Producer Ian Blain

Editorial

Editorial Company Cut and Run

Editor Rob Ryang

Assistant Editor Beau Dickson

Editorial Producer Ellese Jobin

Finishing

VFX, Finishing, and Color The Mill

Colorist Alex Scott

Finishing Producer Alex Bader

Finishing Production Coordinator Jake Fritz

Color Producer Diane Valera

Color Producer Liza Kerlin

Remote Color Facility Running with Scissors

Character Animation – “Tip”

Character Agency Danger Pigeon

COO, Creative Director Pat Giles

Sound

Audio Post Facility Heard City

Producer Sasha Awn

Sound Designer and Mixer Mike Vitacco

Music

Stock Music American Public Music

Custom Score Jeremy Turner

This is Why by Cossette

Added 11 October 2019
Agency: Cossette
Overall Rating
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