Geico: advert-body-1 by The Martin Agency
- Location:
For many years Geico has employed a multiple-storyline advertising strategy where they often run multiple campaigns simultaneously to get across to consumers their multiple brand attributes.
They have launched a new campaign called ‘Count On’ with this new spot called ‘Game Night’ featuring the first ever sloth in a Geico spot.
On the heels of Geico’s final 'It’s What You Do' TV spot, comes a brand-new campaign delivering the brand’s classic savings message. Known as 'Count On,' the campaign launches with a 30-second ad starring a sloth. A neighborhood game night gets a little tense as people try to guess what the sloth is drawing (at a painfully slow pace). At the end of the ad, a spokesperson appears to deliver the line: “As long as sloths are slow, you can count on Geico saving folks money.” Playing off the brand’s strong association with saving people money, the new campaign will focus on similarly reliable, relatable truths that get taken to comedic extremes.
Credits
Client Credits:
Vice President, Marketing: Ted Ward
Assistant Vice President, Marketing: Bill Brower
Marketing Director, Media, Advertising: Melissa Halicy
Brand Team Senior Supervisor: Gary Aurand
Brand Team Supervisor: Tom Perlozzo
Brand Team Planner: Brighid Griffin
Brand Team Planner: Julia Nass
Brand Team Buyer: Tim Ware
Agency Credits:
Chief Creative Officer: Joe Alexander
Group Creative Director: Steve Bassett
Creative Director: Neel Williams
Creative Director: Justin Harris
Executive Producer: Brett Alexander
Senior Content Producer: Heather Tanton-Collier
Junior Content Producer: M.A. Williams
Business Affairs Supervisor: Suzanne Wieringo
Senior Financial Affairs Manager: Amy Trenz
Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Supervisor: Jon Glomb
Account Executive: Allie Waller
Project Manager: Karen McEwen Gates
Financial Account Supervisor: Monica Cox
Production
Production Company Smuggler
Director Randy Krallman
Director of Photography Bryan Newman
Line Producer Ian Blain
Editorial
Editorial Company Cut and Run
Editor Rob Ryang
Assistant Editor Beau Dickson
Editorial Producer Ellese Jobin
Finishing
VFX, Finishing, and Color The Mill
Colorist Alex Scott
Finishing Producer Alex Bader
Finishing Production Coordinator Jake Fritz
Color Producer Diane Valera
Color Producer Liza Kerlin
Remote Color Facility Running with Scissors
Character Animation – “Tip”
Character Agency Danger Pigeon
COO, Creative Director Pat Giles
Sound
Audio Post Facility Heard City
Producer Sasha Awn
Sound Designer and Mixer Mike Vitacco
Music
Stock Music American Public Music
Custom Score Jeremy Turner
