DoorDash: The All-American Thanksgiving by The Martin Agency

Client: DoorDash
Date: Nov 2019
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Chef Eddie Huang, his family and a group of strangers that came together over a special twist on what the American Thanksgiving is today because for nearly 400 years, the Thanksgiving table has remained nearly the same, while the diversity of our population has grown over 4000%. Earlier in his childhood Eddie became the family cook for Thanksgiving, introducing the meal to his family after learning about it from schoolmates.

He’s also released an exclusive set of recipes that have not been revealed outside of his family previously.

This was the first time Huang was able to actively cook his Taiwanese Thanksgiving dishes with his family and friend, Taylor. Dishes include General Huang’s Spatchcock Turkey and Lion’s Head Meatballs.

It also represented the first time these dishes have ever been tasted outside of Chef Huang’s family and closest circle of friends.

In partnership with the leading on-demand food platform, DoorDash, the multi-hyphenate chef and soon-to-be director, Eddie Huang sat down with community members, his parents and best friend to share personal Taiwanese Thanksgiving recipes and discussed their relationship with the holiday as immigrants who developed their own traditions while learning how others bring their unique cultures to the table. “Traditional” Thanksgiving typically conjures imagery of a roast turkey, mashed potatoes and cranberry sauce, when in fact, tradition is different for every family, primarily influenced by the diversity of backgrounds that make up America.

DoorDash and Chef Huang want to inspire people to think differently about what is on the Thanksgiving table and encourage community conversation about how our tables actually reflect the people who make up America today. What did we hear at this special dinner table? Conversations sparked about the various traditions that exist for families and how that translates to their dinner tables. Guests shared stories of tamales, Indian food, Filipino food, vegetarian Thanksgivings, and even debated fine china vs. paper plates - a far cry from the universal portrayal of perfectly styled turkey and stuffing. And while a few missed the mac and cheese, chopsticks were wielded and minds were opened.

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