The Drum Awards for Marketing - Entry Deadline

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Client: State Farm
Date: Oct 2017
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For over a decade, State Farm has remained an active partner in music through tour sponsorships, festival activations, cause-related programs, and innovative support of musicians and music fans – playing alongside Red Bull, Toyota, Coca-Cola, and Heineken.

At music festivals like ACL and the upcoming Lost Lakes Festival in Phoenix the weekend of October 20, as well as six other summer festivals, State Farm provides inspirational and educational opportunities for music fans to experience the feeling of giving back, the importance of volunteerism, and how to make a difference in their local community.

The #HereToHelp Lounge, created in partnership with consumer engagement agency The Marketing Arm, includes a series of rock band posters making up an AR wall. At first glance, the walls of the space will appear covered in posters; however, when festival goers hold a tablet over the wall, the artist-created posters will come to life with animations to encourage fans to help others through community give back and volunteerism.


Agency: The Marketing Arm

Brand: State Farm