Father Joe's Villages: Shine by The Idea Brand
- Location:
Integrated marketing agency The Idea Brand recently created a moving short film for Father Joe's Villages, a San Diego non-profit that provides housing, rental assistance, healthcare, food and more to the homeless. The animated film, which was developed in partnership with Dallas-based animation studio Reel FX, tells the story of a piece of coal named "Nicoal" who is often ignored and scoffed at by passersby on the streets. When Father Joe's Villages takes her in and welcomes her, she transforms into a shining diamond that is able to help others who are in need. A 30-second version of the film is currently airing on local San Diego TV channels.
Credits
Jon Bailey, Chief Relationships Officer
Ryan Berman, Chief Creative Officer
Daniel Andreani, Executive Creative Director
Schuyler Vanden Bergh, Creative Director
Austin Bousely, Senior Art Director
Tracy Jennings, Account Supervisor
Amy Winhoven, SVP/Strategic Planning
Brett Denuo, Strategy Director
Laura Chamberlain, Producer
REEL FX:
Head of Production - Jim Riche
Producer – Kacie Bangle
Director – Barrett Lewis
Animation – Don Dixon, Dorian Soto, Eric Drobile, Gerald Green, Mandy Lansford, Elahe Abrishami
Environment Design – Fred Gardner
Compositing – Chad Moseley & James Tobias
VFX – Laychin Lee
Audio – Frank Pittenger
Music Composition – Barrett Lewis
Layout – Rod Douglas
