The Football Association: #JustWatchMe
Leading anti-dandruff formula, Head & Shoulders has unveiled its first unisex campaign, made in partnership with the Football Association (FA), to promote its new Derma&Pure range.
The #JustWatchMe campaign – which is part of a two-year partnership that began back in September – features players from the Three Lions and Lionesses, including Kyle Walker, Kieran Tripper, Steph Houghton and Jordan Nobbs.
In two TVC spots, the football stars take to the pitch to mentor the 'stars of tomorrow' in footie training sessions. The professional players are seen giving the young players advice on technique and form, demonstrating the difference a mentor can make in the life of a person starting out in any career.
The two-year partnership will see players from England’s Men’s and Women’s teams feature in a variety of short and long form content up until August 2020, as both squads prepare for major tournaments over the next 18 months.
Celine Hernandez, head of haircare brands UK & Ireland at P&G said: “As the Official Haircare Partner of both the Men’s and Women’s squads, it’s amazing to work with these players in a joint capacity and launch our latest TVC at such an exciting time for English football.”
“Head & Shoulders has always strived to provide confidence to both men and women who need it the most when in the spotlight and continue to inspire future generations to let nothing hold them back.”
Mark Bullingham, chief commercial and football development officer at the FA said: “Head & Shoulders are proving to be a fantastic partner of both the England Women’s and Men’s Senior National Teams. Combining players from both squads in a national campaign shows their commitment to our partnership and is a testament to the ever-growing profile of Women’s football in England.”