The a2 Milk Company: advert-body-1 by The Escape Pod

75 million Americans think they are lactose intolerant. 1 in 4 Americans say that they have issues digesting milk.

The problem is that a significant portion of people who think they are lactose intolerant are actually misdiagnosing themselves.

According to research, cows’ milk contains two kinds of proteins: A1 and A2. Only the A1 beta-casein protein has been proven to cause indigestion. a2 Milk produces milk made exclusively by a2 cows, providing a real milk alternative that is naturally easy to digest.

Targeting consumers who believe they may be lactose intolerant, "Love Milk Again" showcases real people who are finally able to drink real milk again thanks to absence of the A1 protein.