The Electoral Commission: advert-top-1

The Electoral Commission is headed down the pub as part of its ‘Got 5’ initiative, encouraging people to register to vote with an innovative beer mat campaign.

With only one week left until the register for May's elections closes, the commission has sent almost 1m beer mats to more than 900 pubs and bars across England with the hope UK boozers will sign up to vote.

The campaign was devised from the insight that a third of voters under 34 were not registered to vote in the local elections on 3 May 2017.

The pub coasters, decorated in contrasting blues with ‘Got 5?’ printed in the centre, direct pub goers to the website for people to register while “you wait for your mates”