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In a bid to help reduce South Australia’s growing road fatalities, QBE Insurance enlisted school children to front a moving campaign highlighting the importance of road safety.
South Australia has the highest road toll per capita within Australia with 100 fatalities recorded last year, a 16% increase on the previous year. To address this, QBE invited a class of Adelaide school children, to not only appear in the integrated campaign, but to also help create it.
Credits
Client: QBE Insurance
CEO Australia & New Zealand: Vivek Bhatia
Chief Customer Officer: Bettina Pidcock
Senior Marketing Manager: Gabby Tyler
Marketing Partner: Rob Jones
Agency: The Core Agency
Creative Partner: Christian Finucane
Creative Partner: Jon Skinner
Strategy Director: Simon Rich
Senior Copywriter: Kevin Macnamara
Senior Art Director: Simone Parravicini
Managing Director: Jane Callister
Senior Account Director: Rebecca Scott
Senior Account Manager: Joseph Rosslind
Senior Producer: Bill Doig
Producer: Apple Stuart
Production Company: Revolver / Will O’Rourke
Director: The Glue Society / Pete Baker
Director of Photography: Geoffrey Simpson
Managing Director / Executive Producer: Michael Ritchie
Executive Producer / Head of Projects: Josh Mullens
Producer: Nicole Crozier
Producer: Jasmin Helliar
Production Designer: Enzo Iacono
Photographer: Josh Geelen
Offline Post: The Glue Society Studios
Editor: Luke Crethar
Online Post / Grade: Vandal – Senior Producer Sarah Dicks
Audio Post & Music: Otis Studios – Lukas Farry and Alejandro Gomez
