Verizon: advert-body-1 by The Community
- Location:
A new, poignant spot from Verizon and The Community's San Francisco office addresses how the words we share can bring us closer to the people we love.
The holiday season brings families and friends together, but also causes worry around what to say to each other. 'Thanksgiving Moment,' which aired during Thursday’s Macy’s Thanksgiving Day Parade, shows a text message conversation between father and son. The exchange grows increasingly vulnerable as the son addresses their relationship, as well as his dynamic with his own son has shed light on it. The ad ends with the familiar image of ellipses as the father types his response followed by a reminder that, once you find the words, Verizon will make sure they get there.
Credits
Agency: The Community San Francisco
Co-Founder & Chief Creative Officer: Joaquin Mollá
Chief Creative Officer: Mark Sweeney
Executive Creative Director: Marcus Kawamura
Creative Director: Raphael Franzini
Sr. Director, Group EP: Ramon Nuñez
Sr. Producer: Julio Rangel
Managing Director/Chief Strategy Officer: Julie Liss
SVP, Group Planning Director: Brad Filice
VP, Managing Director: Ana Bermúdez
Brand Lead: Rosemary Rosas
Brand Supervisor: Melissa Naranjo
Brand Associate: Renée Beauchamp
Business Affairs Manager: Priscila Houran
Production: The Makers Lab
Director of Photography: Sam Brave
Line Producer: Stefan Guarch
Editorial: The Makers Lab
Editor and VFX Artist: Abraham Torno
Colorist and Finishing Editor: Nicolas Cragnolino
Sr. Audio Engineer: Jeannine Guenther
Sr. Post Production Manager: Sharon Campos
Associate Post Producer: Sarah Mohammed
Original Music: JSM Music
Brand: Verizon
SVP, Creative Chief Officer: Andrew McKechnie
VP, Creative Wireless: Dave Bowen
Creative Strategy Manager: Jordan Liebman
Creative Strategy Manager: Casey Johnson
Digital Marketing Manager: Marc Kelly
Manager, Broadcast Production: Brendan F. O’Malley