Client: Verizon
Date: Nov 2018
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A new, poignant spot from Verizon and The Community's San Francisco office addresses how the words we share can bring us closer to the people we love.

The holiday season brings families and friends together, but also causes worry around what to say to each other. 'Thanksgiving Moment,' which aired during Thursday’s Macy’s Thanksgiving Day Parade, shows a text message conversation between father and son. The exchange grows increasingly vulnerable as the son addresses their relationship, as well as his dynamic with his own son has shed light on it. The ad ends with the familiar image of ellipses as the father types his response followed by a reminder that, once you find the words, Verizon will make sure they get there.

Credits

Agency: The Community San Francisco

Co-Founder & Chief Creative Officer: Joaquin Mollá

Chief Creative Officer: Mark Sweeney

Executive Creative Director: Marcus Kawamura

Creative Director: Raphael Franzini

Sr. Director, Group EP: Ramon Nuñez

Sr. Producer: Julio Rangel

Managing Director/Chief Strategy Officer: Julie Liss

SVP, Group Planning Director: Brad Filice

VP, Managing Director: Ana Bermúdez

Brand Lead: Rosemary Rosas

Brand Supervisor: Melissa Naranjo

Brand Associate: Renée Beauchamp

Business Affairs Manager: Priscila Houran

Production: The Makers Lab

Director of Photography: Sam Brave

Line Producer: Stefan Guarch

Editorial: The Makers Lab

Editor and VFX Artist: Abraham Torno

Colorist and Finishing Editor: Nicolas Cragnolino

Sr. Audio Engineer: Jeannine Guenther

Sr. Post Production Manager: Sharon Campos

Associate Post Producer: Sarah Mohammed

Original Music: JSM Music

Brand: Verizon

SVP, Creative Chief Officer: Andrew McKechnie

VP, Creative Wireless: Dave Bowen

Creative Strategy Manager: Jordan Liebman

Creative Strategy Manager: Casey Johnson

Digital Marketing Manager: Marc Kelly

Manager, Broadcast Production: Brendan F. O’Malley