Client: Verizon
Date: Jul 2019
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Verizon is launching a 'Give it All' new spot which gives consumers a look at the lengths Verizon’s robust team of engineers and workers are willing to go to make Verizon America’s best network.

With a modern, rockin' take on Frank Sinatra’s iconic My Way anthem, the spot shows Verizon’s team tackling extreme weather conditions and types of terrain, proving that in order to win it all, they give their all.

Verizon was recently named number one by JD Power, RootMetrics, Nielsen and Opensignal.

Credits

The Community:

• Joaquin Mollá – Co-Founder & Chief Creative Officer

• Graham McCann – Executive Creative Director

• Raphael Franzini– Creative Director

• Yoav Attias – Creative Director

• Carlos Bedoya – ACD / Art Director

• Rick Abbott – Sr. Copywriter

• David Egan – Art Director

• David Segura – Art Director

• Ryan Nerz – Sr. Copywriter

• Laurie Malaga – VP, Head of Integrated Production

• Carlos Gutierrez – Lead Production Director

• Gus Gomez – Producer

• Julie Liss – VP, Executive Strategy

• Brad Filice – Group Strategy Director

• Benjamin Bittman – EVP, Managing Director

• Ana Bermúdez – VP, Managing Director

• Rosemary Rosas – Sr. Brand Lead

• Sarah Silberstein – Brand Supervisor

• Cosette Martinez – Sr. Brand Associate

• Natalie Greenman – Business Affairs Director

• Daphne Papadopulos – Business Affairs Manager

Production:

The Makers Lab

Gary Knight - Editor

Louis Palacios – Assistant Editor

Sharon Campos – Senior Post Production Manager

Edwina Lantigua – Senior Post Producer

Nicolas Cragnolino – VFX Supervisor

Jeannine Guenther – Senior Audio Engineer

Music:

Human

Executive Producer James Dean Wells

Producer Josh Green

Composer(s) / Arranger(s) Thomas Keery & Andy Bloch

Audio Post by Post Human

Producer Craig Caniglia

Sound Design by Sloan Alexander

Mix Engineer TJ Dumser

CLIENT CREDITS (Use full titles please)

• Diego Scotti – EVP, Chief Marketing Officer

• Andrew McKechnie – SVP, Chief Creative Officer

• David Bowen – VP, Marketing Communications

• Ricardo Aspiazu – Marketing Director

• Jordan Liebman – Senior Manager, Consumer Creative Marketing

• Natalie Connelly – Marketing Communications and Brand Manager

• Brendan O’Malley – Manager, Broadcast Production