Corona Familiar: advert-top-1 by The Community
- Location:
With two TV spots running nationally across the US, the Corona Familiar campaign highlights how sharing a Familiar goes beyond simply sharing a beer with a friend.
The spots, 'Friends that Are Family' and 'It’s Familiar,' follow a group of friends as they experience various life moments, ranging from the ordinary to the extraordinary, over a six-pack of Familiars.
Through the depth of their friendship, activities like attending a party, running a race, and getting a new pool become collective ones. In friendships where 'what happens to you happens to all,' happiness, sorrow – and a Familiar beer – become shared.
Credits
Agency: the community
Chief Creative Officers: Jose Molla and Joaquin Molla
VP, Executive Creative Director: Ricky Vior
Associate Creative Directors: Silvio Caielli, Marcelo Padoca, and Fernando Reis
Sr. Copywriter: Rodrigo Gonzalez
Sr. Art Director: Cora Perez
VP of Integrated Production: Laurie Malaga
Producer: Lucia Riquelme
Account Director: Agustina Massa
Account Supervisor: Eric Jimenez
Account Coordinator: Jacqueline Aran and Rachel Startz
VP of Strategy: Andrew Speyer
Director of Strategy: Pablo Rosas
Sr. Strategist: Amilynn Soto
Manager of Creative Services: Maru Sokolowski
Production Company: Nunchaku
Director: Nicolas Kasakoff
Executive Producer: Leda Nasio
Unit Production Manager: Julian Castro and Fuad Abed
1st AD: Dafna Harrison and Paco Llaca
Director of Photography: Mischa Lluch, Gonzalo Amat, and Leonardo Hermo
Offline Editing House: The Makers Lab
Online Post House: The Makers Lab
Editor: Timothy Downing
Producer: Sharon Campos, Nadia Bowen, and Lucia Riquelme
Music House: Super Sonica
Composer: Antonio Pinto, David Bewssler, and Gabriel Ferreira
Producer: Marilia K Franco
Color Correction/VFX: CO3, Moving Forward
Executive Producer: Alexandra Lubrano
Colorist: Sofie Borup
VFX: Leo Lovera
Audio Mix: The Makers Lab, VaporPost
Producer: Sharon Campos, Nadia Bowen, and Andres Morales
Mixer/Engineer: Jeannine Guenther and Jose Toledo
Brand: Corona
Sr. VP & Chief Marketing Officer: Jim Sabia
VP, Brand Marketing: John Alvarado
Brand Director: Alex Schultz
Brand Manager: Katie Herrmann
Associate Brand Manager: Peter Sundry
Associate Brand Manager: Saul Trejo
