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Inspired by Iceland has launched ‘The A-Ö of Iceland’, a sing-a-long film, highlighting the uniquely different pronunciation of the Icelandic language. The country is encouraging people from around the world to watch the humorous video and have a go at the sing-a-long.

The video is designed to encourage visitors to attempt Icelandic when visiting, despite how tricky it is to pronounce.

Credits

Client name: Promote Iceland

Creative agency: The Brooklyn Brothers & Íslenska

Media agency: MEC

PR & social agency: The Brooklyn Brothers

Production company: Skot

Director: Allan Sigurdsson