Redemption Whiskey: leaderboard-bottom-1 by The Bam Connection

Rye Whiskey is experiencing a resurgence after fighting its way through Prohibition and decades of discreet existence, and Brooklyn’s The Bam Connection is helping Redemption Whiskey get the recognition it deserves with it’s first-ever ad campaign.

The latest spot by the independent Brooklyn agency celebrates Redemption’s all-American Rye Whiskey with the tagline, “The spirit always perseveres.” Redemption Whiskey was acquired by Deutsch Family Wine & Spirits in 2015, and recently awarded creative duties to The Bam Connection.

The 'Spirit Perseveres' campaign is running across multiple digital media and social platforms, targeting males who are “whiskey curious.” Rye has been up and down over the years, but perseveres today in the form of Redemption.