leaderboard-top-1 by The Ad Council

In 2016 R/GA created the GoVoteBot with the AdCouncil to help make the voting process more understandable to the electorate. Now it's back for the 2018 midterm elections, beefed up with a new AI component and pushed by a social media campaign to help encourage the nation to get out and vote.

Every US voter has his or her own highly-personal reason for voting. Whether health, family, safety, income or education, most people vote for their particular interests and ideals. Many people still, however, struggle to figure out how to vote, as the US electoral system is complex, nuanced and at times frustrating.

R/GA’s challenge was to create a solution that allows all eligible voters to vote for whatever it is they want, using a non-partisan campaign that keeps everyone’s pre-election concerns in mind.

R/GA noted that millennials and Gen Z voters often went to their peers first with their voting questions. So, the agency created a messenger bot that combined the ease of talking to a friend with power of a search engine.

GoVoteBot is geared to answer any questions users might have about registration, polling, absentee ballots, and much more. R/GA’s team of young creatives, activists, and technologists improved in the previous iteration of the tool in order to empower young midterm voters by equipping them with straightforward information and simplified resources.