Blind Barber: advert-body-1 by Tessa Films

A new online campaign for Blind Barber, the barbershops and grooming brand, introduces Washington Nationals All-Star Bryce Harper as its spokesperson. The campaign, produced by Tessa Films, kicked off with a social media clip of Harper using two hairdryers to achieve his signature look, posted to his brother's Instagram page, as if it was a candid snap. The video quickly became a resounding viral success with nearly 1 million views in just 3 days and has been the subject of a plethora of earned media coverage in ESPN, USA Today, Washington Post, The Today Show and more.

That viral success laid the groundwork for the launch of the main online ad – a comedic gem directed and written by Tessa’s Tim Mason, with creative direction from Tessa Director Duncan Wolfe – that features a montage of Harper psyching himself up in the bathroom mirror while styling his hair and beard. Paid ads began appearing on Facebook, YouTube, Instagram and Connected TV on Monday, April 16.

Masseur notes, “Because Tim’s background is in improv comedy as a veteran of Second City’s Mainstage, he created an atmosphere on set that allowed Bryce to relax into his character and have fun which led to the natural, genuine-feeling comedic performance that seems to really be resonating with the general public."