Tennent's: Dedicated to You

Tennent’s has unveiled a multichannel through the line campaign to support Scotland’s on-trade while buying a pint for the nation.

Launching today, ‘Dedicated to You’ will see hundreds of thousands of complimentary pints of Tennent’s Lager and Tennent’s Light gifted for people to enjoy in around 2,000 outlets as the beer brand announced it is dedicating a pint to the nation

The new campaign was launched with a heart-warming 90-second brand film showcasing bars as they prepare to reopen, fans and some beautiful shots of Scotland’s cities – soundtracked by former T-Break artist Declan Welsh and the Decadent West’s heart-warming anthem, Times - a song all about relishing life and being with friends.

As well as featuring across Tennent’s social channels, the video will run on television, with a significant media buy spanning STV, Channel 4 and Sky AdSmart which will air from the 15 July.