HBO: What’s My Name | Muhammad Ali by Team Epiphany

Client: HBO
Date: May 2019
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HBO launched a weekend-long immersive NYC experience for the upcoming documentary What’s My Name | Muhammad Ali. The highly-anticipated documentary (which is narrated by Ali himself) is directed by Academy Award-winner Antoine Fuqua and executive produced by Maverick Carter and LeBron James.

Inside the event, the experience showcased different aspects of Muhammad Ali’s life covered in the film using eye-catching imagery, artwork, quotes, and directional speakers to target audio in the space, which was designed to provide immersive experiences and photo moments. The two-day pop-up experience provided an immersive and photogenic event allowing fans to celebrate the life of Muhammad Ali ahead of the documentary’s premiere.

The event converted the 45 Grand event space, into three dedicated spaces that highlighted different aspects of Muhammed Ali’s life including:

The Athlete – Detailing Ali’s journey to become the greatest boxer of all-time through his many entertaining knockouts against formidable contenders.

The Activist – Showcasing the sheer magnitude and cultural impact of the work Ali did outside the ring.

The Orator – Visual and auditory displays of Ali’s profound and powerful words and his supreme confidence in expressing his views.

What’s My Name | Muhammad Ali debuts Tuesday, May 14 exclusively on HBO.

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