FirstBank: Saving is in Style by TDA_Boulder
- Location:
In a new campaign by TDA_Boulder for FirstBank - one of the nation’s largest privately-held banks - high fashion models on photo shoots take a pause and confess to the camera, “I make my coffee at home,” “I cut my own hair,” “I buy in bulk” and “I still use my parent’s TV login.” They make saving seem sexy and cool. The spot that will debut locally during the Super Bowl.
TDA_Boulder’s executive creative director Jonathan Schoenberg said: “Our FirstBank spot is juxtaposition of the most fashionable people saying what you would least expect to hear from such glamorous minds and mouths.”
For a generation known for accruing debt and over-spending, research shows that there's actually a large group of 20- and 30-somethings who think it's cool to save. They bring their lunch to work, make coffee at home and always wait for sales. They quietly celebrate the excitement of these small financial wins because other people don't think it's cool to save, but FirstBank does. The campaign kicks off in Colorado, the night of the Super Bowl and out of home will follow in Colorado and Arizona.
Credits
Agency Credits:
TDA_Boulder
Art Director: Joe Abruzzo
Copywriter: Daniel Forte
CDs: Jeremy Seibold, Alex Rice
ECD: Jonathan Schoenberg
Producer: Bob Shriber
Dir. of Client Services: Christi Tucay Clark
Account Director: Colleen Callahan
Assistant Account Executive: Martha Powers
Media Director: Samantha Johnson
Media Supervisor: Heather Lee
Strategy Associate: Natasha Berwick
Production:
Moxie Pictures
Director: Martin Granger
Exec producer: Karol Zeno
Producer: Heidi Soltesz
Editorial:
Cosmo Street
Editor: Katz
Asst Editor: Jason Overbeck
Exec Producer: Yvette Sears
Producer: Jonlyn Williams
Music:
Mophonics
Shelley Altman Head of Production, Partner
Stephan Altman, Creative Director, Partner
