Spanish Helps Tea enlisted the help of agency TDA Boulder for a package redesign ahead of its US launch. According to TDA Boulder, "the primary design challenge was that in the US functional tea boxes are designed vertically. Originally, Helps was horizontally designed. Moreover, the packaging felt pharmaceutical and foreign in the aisles of familiar functional tea brands. They needed packaging that intrigued and broke away from conventions of tea competitors." The updated, vertical packaging has "a cross symbol as its foundation, evoking functional, positive and health benefits." With "vibrant and kinetic" patterns, the new boxes aim to show the active nature of each tea variety.
Designers: Josh White, Thomas Dooley
Copywriter: Dan Colburn
Strategy: Constance DeCherney
Account Director: Danielle Borden