Daiya Foods: advert-body-1 by TDA Boulder
- Location:
Daiya says its new and improved plant-based 'cheeze' tastes as close to real cheese as you can get. So, to kick off their latest formula, they decided to celebrate – all year long – by being 'Cheezier than ever.'
First, TDA Boulder created a full, 12-month calendar, featuring 12 of the 'cheeziest' holidays ever. Then, with print, out-of-home, and Instagram placements, Daiya showcased cheezy holidays, directing people to the website, where they could download their own calendar, and even make themselves 'Cheezier than ever.'
Credits
Mia Nogueira - Art Director - TDA_Boulder
Brian Mulligan - Copywriter - TDA_Boulder
Jeremy Seibold - Creative Director - TDA_Boulder
Jonathan Schoenberg - Executive Creative Director - TDA_Boulder
Kate Osborne - Producer - TDA_Boulder
Paul Siegel - Account Director - TDA_Boulder
Rebecca Handler - Photographer - Rebecca Handler Photography
Retouching - XYZ
Microsite - Haberman
