David Lloyd: Together But Apart by TBWA\MCR
- Location:
TBWA\MCR’s new campaign for David Lloyd Clubs invites people to put their devices down, get off the sofa and spend some active quality time together.
Rejecting the category’s conventional emphasis on physicality and performance, David Lloyd Clubs is taking a more holistic approach, focusing on its Mind & Body, spa, nutrition, community and lifestyle offering in addition to its industry-leading fitness product and expertise. TBWA\MCR have embraced the simple truth of a David Lloyd club - a place about real wellbeing, where everyone feels like they belong rather than just a place to exercise and go home. The UK’s leading health and fitness group is positioning itself a third space, away from work and home, to recharge and reconnect with yourself and those closest to you.
The 40” TV ad tells a typical story of living rooms up and down the country, where families sat together in the same room can sometimes actually be quite disconnected from each other. At David Lloyds Clubs the spaces and moments shared can bring a bit more active quality time into their lives.
Credits
Client: David Lloyd Clubs
Agency: TBWA\MCR
Executive Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Jason Chadwick / Adam McGowan
Copywriter: Sam Rutter / Daniel O’Keeffe
Business Director: Mark Bostock
Senior Account Manager: Lucy Watson
Head of Production: Lou Vasey
Production Assistants: Denise Trueman / Autumn Chapman
Director: Liam & Grant
Production Company: Chief Productions
Producer: Tessa Hamilton
Post-production: Pickled Post
Sound: Wave
Media Agency: The Kite Factory
