Remington: advert-body-2 by TBWA\Manchester
- Location:
Remington, the electrical hair care and grooming brand, are launching the Straight Brush, a styling product designed to reduce time from your routine.
It combines the speed and precision of a brush, with the straightening capabilities of a traditional Remington iron.
TBWA\Manchester harnessed the excitement of this a revolutionary product in the ‘Straight. Smooth. Simple.’ campaign, inviting 6 girls with varying hair types to test the product and filmed their real reactions.
The Straight Brush campaign is launching digitally across Europe, with support in store and in press.
Credits
Gary Fawcett - Executive Creative Director - TBWA\Manchester
Lisa Nichols - Executive Creative Director - TBWA\Manchester
Danny Bickerton - Art Director - TBWA\Manchester
Lindsay Brown - Account Manager - TBWA\Manchester
Nicola Martindale - Account Executive - TBWA\Manchester
