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A powerful campaign by the creative team at TBWA\Manchester, for national charity client PAPYRUS Prevention of Young Suicide, aims to break the taboo of asking about suicide. TBWA\Manchester worked with Alex Tefler (renowned photographer) and Carat Manchester to produce the PAPYRUS Brave Face campaign, which launched on Blue Monday (16.01.17).

Credits

Executive creative director: Gary Fawcett, Lisa Nichols

Art director: Ant Harris

Copywriter: Zoe Harris

Additional Credits: Photographer: Alex Tefler

Planner: Rebecca Brett

Account manager:Julia Buck

Media agency: Carat Manchester

OOH: Posterscope

Media owner: Ocean, Clear Channel, Primesight