AIG Direct: advert-body-1 by TBWA\Hakuhodo
- Location:
AIG Japan and TBWA\Hakuhodo have created an online film #TackleTheRisk to promote the launch of AIG’s new ‘Active Care’ insurance.
The film turns conventions about the insurance industry on its head and stars the New Zealand national rugby team, the All Blacks, storming the streets of Tokyo, tackling unsuspecting citizens in the city.
These tackled citizens are understandably miffed at first, but all is revealed that these tackles are not random but serve as a life-saving act to prevent a terrible unforeseen accident.
Credits
Chief Creative Officer: Kazoo Sato
Senior Creative Director: Takahiro Hosoda
Copywriter: Hiroshi Yamazaki
Art Directors: Keisuke Shimizu, Yosuke Sugioka
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