J-B Weld, the Atlanta-based maker of epoxy adhesive products, has teamed up with creative partner TBWA\Chiat\Day NY to launch the brand’s first national TV campaign in its 50-year history. A common and cult-favorite tool box brand traditionally favored for automotive repairs, J-B Weld has introduced several new products in recent years aimed at tackling tough jobs beyond your garage, and giving your valuable home goods a second life.
The campaign – “Don’t toss it, J-B Weld it” – will focus on driving awareness for the J-B Weld suite of products, and of the superiority and strength of epoxy adhesives for household repairs.
The campaign launches with three new broadcast TV and online spots – 'Chair', 'Scooter' and 'Patio' – starring actor/comedian Nick Offerman, who in addition to his on-screen fame is also a well-known professional craftsman himself.
Agency: TBWA\Chiat\Day New York
CCO: Chris Beresford-Hill
ECDs: Ian Reichenthal, Guillermo Vega
HOP: John Doris
EP: Chris Klein
Dir Business Affairs: Theresa Maranzano
Senior Talent Manager: Eileen Sostre
Group Account Director: Megan Bowen
Account Director: Mark Donohue
Production Company: Biscuit
Director: Aaron Stoller
Managing Director: Shawn Lacy
EP: Holly Vega
Producer: Kim Bradshaw
Director of Photography: Sebastian Pfaffenbichler
Editorial Company: MacKenzie Cutler
Editor: Ian MacKenzie
EP: Gina Pagano
Assistant Editor: Brandon Isralasky, Mike Leuis
Colorist: Tim Masik
Senior Producer: Kevin Breheny