Client: Gatorade
Date: May 2018
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Sports drink brand Gatorade is fielding an all-star team of its own with the launch of ‘Everything Changes’, the largest international campaign ever undertaken by the brand.

Lionel Messi,Luis Suarez and Gabriel Jesus will team up for the TV promotion as they champion Gatorade Football Energy, a drink specially formulated for the sport, while demonstrating what happens when erstwhile teammates become rivals.

FC Barcelona stars Messi and Suarez are depicted as best friends, training together until they find themselves in competition against each other. Gatorade is set against these changes as the one constant amidst shifting dynamics.


Client: Gatorade

Agency: TBWA\Chiat\Day

Chief Creative Officer: Renato Fernandez

Global Creative Director: Doug Menezes

Global Creative Director: Mark Peters

Associate Creative Director: Bruno Acanfora

Associate Creative Director: Ariel Abramovici

Director of Production: Brian O'Rourke

Executive Producer: Guia Iacomin

Senior Producer: Kaitlin Moore

Associate Producer: Jack Cutler

Managing Director: Jerico Dig Cabaysa

Brand Director: Robyn Morris

Brand Manager: Gabi Marino

Associate Brand Manager: Spencer Audet

Group Planning Director: Scott MacMaster

Global Planning Director: Martin Ramo

Production Company: Sauvage Films

Director: Ernest Desumbila

Director of Photography: Borja López Díaz

Executive Producer: Eva Laffitte

Producer: Javier Deudero

Editorial House: Work

Editorial Executive Producer: Marlo Baird

Producer: Marguerite Olivelle

Editor: Jono Griffith

Assistant Editor: Keith Hamm


Executive Producer: Chris Fieldhouse

Producer: Oden Roberts

Producer: Jess Calvert

Creative Director: Nick Lines

Flame Comp Lead: Jan Cilliers

Nuke Comp Lead: Marti Pujol

Nuke Comp Lead: Murray Smallwood

FX TD: Chris Gardner

VFX Coordinator: Jayce Attewell

VFX Coordinator: Abbie Willis

VFX Assist: Sandell Stangel

Color: The Mill

Executive Producer: Thatcher Peterson

Senior Producer: Liza Kerlin

Colorist: Adam Scott

Sound Design: Stimmung

Executive Producer: Kristina Iwankiw

Sound Designer: Gus Koven

Assistant Sound Designer: Nick Tuttle

Final Mix: Formosa

Executive Producer: Lauren Cascio

Mixer: John Bolen

Assistant Mixer: Hermann Thumann

Music: “Bellbottoms”

Composers: Jon Spencer, Judah Bauer, Russell Simins

Performer: Jon Spencer Blues Explosion

“Intro Music”

Music company: Pivot Audio

Composer: Guy Amitai

Music Producers: Neil Devlin, Jonas Holst

Rec. Engineer/Mixer: Dana Roth