Gatorade: advert-body-2 by TBWA\Chiat\Day Los Angeles
- Location:
Sports drink brand Gatorade is fielding an all-star team of its own with the launch of ‘Everything Changes’, the largest international campaign ever undertaken by the brand.
Lionel Messi,Luis Suarez and Gabriel Jesus will team up for the TV promotion as they champion Gatorade Football Energy, a drink specially formulated for the sport, while demonstrating what happens when erstwhile teammates become rivals.
FC Barcelona stars Messi and Suarez are depicted as best friends, training together until they find themselves in competition against each other. Gatorade is set against these changes as the one constant amidst shifting dynamics.
Credits
Client: Gatorade
Agency: TBWA\Chiat\Day
Chief Creative Officer: Renato Fernandez
Global Creative Director: Doug Menezes
Global Creative Director: Mark Peters
Associate Creative Director: Bruno Acanfora
Associate Creative Director: Ariel Abramovici
Director of Production: Brian O'Rourke
Executive Producer: Guia Iacomin
Senior Producer: Kaitlin Moore
Associate Producer: Jack Cutler
Managing Director: Jerico Dig Cabaysa
Brand Director: Robyn Morris
Brand Manager: Gabi Marino
Associate Brand Manager: Spencer Audet
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramo
Production Company: Sauvage Films
Director: Ernest Desumbila
Director of Photography: Borja López Díaz
Executive Producer: Eva Laffitte
Producer: Javier Deudero
Editorial House: Work
Editorial Executive Producer: Marlo Baird
Producer: Marguerite Olivelle
Editor: Jono Griffith
Assistant Editor: Keith Hamm
VFX Studio: ALT VFX
Executive Producer: Chris Fieldhouse
Producer: Oden Roberts
Producer: Jess Calvert
Creative Director: Nick Lines
Flame Comp Lead: Jan Cilliers
Nuke Comp Lead: Marti Pujol
Nuke Comp Lead: Murray Smallwood
FX TD: Chris Gardner
VFX Coordinator: Jayce Attewell
VFX Coordinator: Abbie Willis
VFX Assist: Sandell Stangel
Color: The Mill
Executive Producer: Thatcher Peterson
Senior Producer: Liza Kerlin
Colorist: Adam Scott
Sound Design: Stimmung
Executive Producer: Kristina Iwankiw
Sound Designer: Gus Koven
Assistant Sound Designer: Nick Tuttle
Final Mix: Formosa
Executive Producer: Lauren Cascio
Mixer: John Bolen
Assistant Mixer: Hermann Thumann
Music: “Bellbottoms”
Composers: Jon Spencer, Judah Bauer, Russell Simins
Performer: Jon Spencer Blues Explosion
“Intro Music”
Music company: Pivot Audio
Composer: Guy Amitai
Music Producers: Neil Devlin, Jonas Holst
Rec. Engineer/Mixer: Dana Roth
