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DirecTV: Get Your TV Together by TBWA\Chiat\Day Los Angeles

Client: DirecTV
Date: Aug 2021
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With DIRECTV STREAM, which makes its official debut today, you can enjoy Live TV, catch all your favorite sports and stay up-to-date on breaking news and On-Demand content in the same place, whether you are using a DIRECTV STREAM Device or on your own device. With DIRECTV STREAM, you can watch your favorite shows across all of your screens for one simple price with no term commitment.

The campaign features tennis champion and superstar Serena Williams mashed up with iconic films to bring to life the brand’s core features of having the best of both worlds - live and on-demand entertainment. The spot tackles the fragmented consumer experience today where they are left having to sacrifice either their live viewing experience or spend time browsing on-demand without enjoying their content.

Developed in partnership with creative agency TBWA\Chiat\Day LA, the creative platform is a call to consumers to un-complicate their entertainment lives. Over the rollout of the launch, the campaign will be supported by robust social, digital, OTT, connected TV, OOH, radio, an interactive game, and a comic book component, as well as traditional TV spots. Each element is designed to connect with fans in a new way to pay off the best of live and on-demand.

Credits

DIRECTV Marketing

Vince Torres - Chief Marketing Officer

Kendall Thaker - VP, Advertising and Go-To-Market

Mandy Martin - AVP, Marketing Management

Sheri Holmes - Director, Product Marketing Management

Nick Bianchi - Director, Social Media

Jenn Wang - Lead Product Marketing Manager

Jessica Elizardo - Lead Product Marketing Manager

Tracy Threlkeld - Lead Product Marketing Manager

TBWA\Chiat\Day Los Angeles

Erin Riley - President

Renato Fernandez - Chief Creative Officer

Ariel Abramovici - Creative Director

Bruno Acanfora - Creative Director

Mark Winters - Associate Creative Director

Ryan Buckley - Associate Creative Director

Will Holmes - Art Director

Tyler Archibald - Copywriter

Andrew Bae - Jr. Art Director

Yashashree Samant - Jr. Copywriter

Bruno Regalo - Head of Design

Jake Skirving - Senior Designer

Andrea Nazarino - Jr. Designer

Guia Iacomin - Director of Content Production

Jack Cutler - Senior Producer

Brandon Loftin - Associate Producer

Hashi Clark - Executive Art Producer

Dessiah Davis - Director of Traffic Operations

Robin Rossi - Director of Business Affairs

Jen Costello - Chief Strategy Officer

Jesse Unger - Group Strategy Director

Jonathan Handy - Associate Strategy Director

Krystal Hawkins - Sr. Strategist

Hannah Schweitzer - Jr. Strategist

Albert Kim - Head of Connections Planning

Kevin Bautista - Associate Director of Connections

Laura Mayer - Data Director

Matt Theisen - Brand Lead

Lani Reichenbach - Brand Lead

Caitlin Miller - Account Director

Oyinda Elias - Management Supervisor

Carlos Quintanilla - Account Supervisor

Sarah Newton - Account Supervisor

Bridget Derraugh - Account Executive

Lawrence Gonzales - Project Manager

Critical Mass

Val Carlson - Chief Creative Officer

Andrew Lavery - Group Creative Director

James Maclean - Creative Director

Javier Olivares - Assoc. Creative Director

Megahn O’Neil - Assoc. Creative Director

Ryan Mesnchuk - Senior Art Director

Megan King - Senior Art Director

Taylor Lumley - Art Director

Ana Benitez Duarte - Designer

Peter Lagosky - Senior Copywriter

Melissa De Sa - Senior Copywriter

Daisy Swain - Copywriter

Jen Goldberg - Group Strategy Director

Kyle Bottoms - Strategy Director

Maria Hodgeson - SVP Client Partner

Lauren Rappaport - VP Client partner

Andrew Burke - Account Director

Haley Dodd - Sr. Account Manager

Olivia Knight - Account Manager

Sydney Woodman - Executive Producer

Audrie Sham - Sr. Producer

Ashleigh Fehmie - Sr. producer

Christine Spitler - Producer

Vicky Patel - Sr. Producer

Lexi Scott - Producer

Sylvia Brach - Producer

Ethan Cole - Producer

Production Partners

Stink - Production House

Daniel Bergmann - President

Mungo Maclagan - Executive Producer

Traktor - Director

Pär M. Ekberg - DOP

Leah Allina - Line Producer

Arcade - Editorial

Alexa Atkin - Executive Producer

Jeff Feruzzo - Lead Editor

Brad Wasekwich - Lead Editor

Ryan Andrus - Assistant Editor

JAMM - VFX

Asher Edwards - Executive Producer

Ashley Greyson - Senior Producer

Alexandra Rickards - Production Coordinator

Anna Dood - Color Producer

Adam Scott - Colorist

Andy Boyd - VFX Supervisor

Jake Montgomery - VFX Artist

Lime - Mix

Susie Boyajan - Executive Producer

Matt Miller - Head Mixer

Ian Connie - Assistant Mixer

String & Tins - Sound Design

Laura-Leigh - Producer

Culum Simpson - Sound Designer

Search Party - Music

Meghan Currier - Music Producer

Chris James - Composer

Dylan Nowik - Composer

South - Music

Ann Haugen - Head of Production

Ignacio Das - Producer

Vladimir Berkhemer - Writer

Britt Darling - Writer

Dan Pritking - Writer

Jon Darling - Writer

Diego Speroni - Retouching

Diego Speroni - Digital Artist

Francisco Speroni - Digital Assistant

Freddy Fabris - Digital Producer

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