For Standard Chartered's new unlimited cashback credit card, TBWA\Singapore created a 45 second film, out-of-home, digital and print campaign.
The campaign highlighted the key differences from other competitor cards through the use of a pinball machine where the pinball saw mechanical dioramas come alive as it journeyed through the machine.
Executive Creative Director: Hagan de Villiers
Creative Director:John Sheterline, Warren Quan
Art Director: Alan Choong
Copywriter: Wendy Aw