Standard Chartered: Unlimited Joy by TBWA\ Singapore

Date: Mar 2017
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For Standard Chartered's new unlimited cashback credit card, TBWA\Singapore created a 45 second film, out-of-home, digital and print campaign.

The campaign highlighted the key differences from other competitor cards through the use of a pinball machine where the pinball saw mechanical dioramas come alive as it journeyed through the machine.


Executive Creative Director: Hagan de Villiers

Creative Director:John Sheterline, Warren Quan

Art Director: Alan Choong

Copywriter: Wendy Aw

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