Apple’s Shot on iPhone campaign travels to India, the second most populous country in the world, in a multidimensional portrait of the country’s collective passion for cricket.
Directed by Gary Land and produced by GLP Creative for TBWA\Media Arts Lab, 'Our Game' takes the viewer on a journey from skinny alleyways to beachside pitches - all captured with striking beauty on the iPhone.
Behind each image and film is a physical and emotional story. 'Our Game' is no exception - but this time the sport was unfamiliar and the technology hand-held. In other words: a welcome adventure of discovery.
Extensive planning and four filming teams were essential to capturing varied expressions and textures of cricket with range of players, game styles, and locations. Practiced in the usage of large-scale camera packages, the teams delighted in the fact that the iPhone proved to be the perfect tool - allowing for a relaxed intimacy with the subjects and a sense of immersiveness in the action.
Agency: TBWA\Media Arts Lab
Executive Creative Director: Scott McClelland
Creative Directors: Mike De Trullio & Dave Estrada
Senior Vice President: Vishwajeet Rana
Account Director: Abhinav Deodhar
Managing Director: Nirmalo Wilkes
Int. Business Director: Kavita Kapadia
Account Supervisor: Emily Gale
Executive Producer: Cristiana Ladki
Producer: Joe Maggiore
Director/Director of Photgraphy: Gary Land
Directors of Photogtaphy: Rohit Vohra, Ryan Young, Luke McCoubrey
Producers: Greg Smith, Julia Reagan, Nathan Avila