Apple: Shot on iPhone Our Game by TBWA Media Arts Lab

Client: Apple
Date: Jul 2019
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Apple’s Shot on iPhone campaign travels to India, the second most populous country in the world, in a multidimensional portrait of the country’s collective passion for cricket.

Directed by Gary Land and produced by GLP Creative for TBWA\Media Arts Lab, 'Our Game' takes the viewer on a journey from skinny alleyways to beachside pitches - all captured with striking beauty on the iPhone.

Behind each image and film is a physical and emotional story. 'Our Game' is no exception - but this time the sport was unfamiliar and the technology hand-held. In other words: a welcome adventure of discovery.

Extensive planning and four filming teams were essential to capturing varied expressions and textures of cricket with range of players, game styles, and locations. Practiced in the usage of large-scale camera packages, the teams delighted in the fact that the iPhone proved to be the perfect tool - allowing for a relaxed intimacy with the subjects and a sense of immersiveness in the action.

Credits

Client: Apple

Agency: TBWA\Media Arts Lab

Executive Creative Director: Scott McClelland

Creative Directors: Mike De Trullio & Dave Estrada

Senior Vice President: Vishwajeet Rana

Account Director: Abhinav Deodhar

Managing Director: Nirmalo Wilkes

Int. Business Director: Kavita Kapadia

Account Supervisor: Emily Gale

Executive Producer: Cristiana Ladki

Producer: Joe Maggiore

Production: GLP

Director/Director of Photgraphy: Gary Land

Directors of Photogtaphy: Rohit Vohra, Ryan Young, Luke McCoubrey

Producers: Greg Smith, Julia Reagan, Nathan Avila

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