Gardaland - Merlin Entertainments: Magic Hotel by TBWA Manchester
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Gardaland is looking to build on its positioning as being much more than just a day-trip, by promoting their new 128-room Magic Hotel, which opens 31 May, and includes Enchanted Forest, Wizard and Ice Castle themed rooms, plus a new Enchanted Forest on-park.
Hotel visitors will be welcomed by wizards, talking trees and magical creatures, and you can also visit the themed coffee bar on-site. Within the Enchanted Forest, the wizard will invite visitors to break a spell through an interactive walk-through, and there will be live magic shows across the year too.
As well as TV and social, the campaign also includes a partnership with Junior Bake Off on the Discovery Channel in Italy, whereby the winner of the show’s ultimate cake week – to bake the best Magic cake – will also win a short stay for them and their family at Gardaland.
Credits
Client: Gardaland
Agency: TBWA\Manchester
Executive Creative Directors: Gary Fawcett & Lisa Nichols
Art Director: Adam McGowan
Copywriter: Daniel O’Keeffe
Account Director: Heather Nickerson
Account Manager: Loren Aylott
Head of TV: Lou Vasey
Director: Dario Piana
Producer: Dom Murgia
Production: Happy Means Content
Post-Production: EDI
Media agency: Mediacom Italy
