Samsung: advert-body-2 by Taylor Herring

Taylor Herring have been engaged by Samsung to devise a multi-platform creative campaign featuring Britain’s top magician Dynamo to mark the launch of the new Samsung Galaxy S7 and S7 edge.

The creative brand communications agency were awarded the brief following a multi-agency creative pitch process.

The campaign, entitled S7 Everyday Illusions is designed to amplify and hero the advanced camera functionality of the new Galaxy S7 & S7 edge phones which includes a super-fast shutter speed, low-level lighting capability and speedy auto-focus

Dynamo, who has captivated millions with his incredible feats on TV series Magician Impossible and is currently on a sell-out arena tour of the UK recently switched to using the Samsung Galaxy S7 and worked closely with Taylor Herring to create a series of seven ‘Everyday Illusions’ using the phone.

The final images utilise a mixture of "forced perspective" techniques, combined with everyday items and a handful of simple, easily-made props to create the simple photographic illusions. Each of the images and the accompanying behind the scenes the video were all shot entirely on the S7.

From floating above the London skyline using an umbrella to shrinking himself to the size of a pint glass to jumping crowds of people on a pedal bike – the series of clever illusions plays with perspective and perception to create a stunning series of shots which the magician insists anyone can achieve.