Target: advert-top-1

Target has released an evolution of the 'Target Run' campaign the retailer launched last year to highlight the everyday essentials it provides. This summer’s new spots highlight all the new ways someone can make a Target run, and they do it to the sounds of new music from Meghan Trainor (who is sharing exclusive remixes on the Target version of her new album, No Excuses.)

According to Target chief marketing officer Rick Gomez: “Last summer we introduced ‘Target Run,’ our campaign highlighting the affordable everyday essentials guests can pick up in one stop, all done in a relatable, differentiated, Target way. The effectiveness of this campaign has been incredibly strong. Now, with our expanded fulfillment options – including Drive Up and same-day delivery with Shipt – reaching tens of millions of guests across the US, we’re evolving the campaign to highlight the new ways they can choose to complete their Target Run, how, when and where it’s best for them. At its core, it’s a campaign designed to help our guests make the most of their day, and an important step in making Target America’s easiest place to shop.”