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Parle-G: YouAreMyParleG by Taproot Dentsu

Client: Parle-G
Date: May 2018
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Indian biscuit manufacturing brand Parle-G has rolled out a series of five films with the aim to reposition the brand as the 'Staple biscuit of India.'

The campaign titled #YouAreMyParleG conceptualised by Taproot Dentsu features different people recognising the people who have made a difference in their life.

The film 'Chess' features a student thanking his teacher reminiscing his childhood days when his teacher would give him a pack of Parle-G biscuit if he won and extra-classes on losing. As a result of her motivation and encouragement, he wins the World Chess championship and calls her his Parle-G (the person who inspired him).


Umesh Shrikhande - CEO

Ayesha Ghosh – General Manager

Pallavi Chakravarti – Executive Creative Director

Yogesh Rijhwani – Associate Creative Director

Apoorva Jain – Copy supervisor

Shashank Lanjekar – Head, Strategic Planning

Almas Ahmed – Planning Director

Durvesh Gaikar – Creative Director

Ambalika Sen – Associate Account Director

Ekta Shah – Account Executive

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