Parle-G: advert-body-1 by Taproot Dentsu
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Indian biscuit manufacturing brand Parle-G has rolled out a series of five films with the aim to reposition the brand as the 'Staple biscuit of India.'
The campaign titled #YouAreMyParleG conceptualised by Taproot Dentsu features different people recognising the people who have made a difference in their life.
The film 'Chess' features a student thanking his teacher reminiscing his childhood days when his teacher would give him a pack of Parle-G biscuit if he won and extra-classes on losing. As a result of her motivation and encouragement, he wins the World Chess championship and calls her his Parle-G (the person who inspired him).
Credits
Umesh Shrikhande - CEO
Ayesha Ghosh – General Manager
Pallavi Chakravarti – Executive Creative Director
Yogesh Rijhwani – Associate Creative Director
Apoorva Jain – Copy supervisor
Shashank Lanjekar – Head, Strategic Planning
Almas Ahmed – Planning Director
Durvesh Gaikar – Creative Director
Ambalika Sen – Associate Account Director
Ekta Shah – Account Executive
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