Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
10 Apr 10:00 BST / 05:00 EST

Talk to me: voice technology, are we there yet?

FEATURING
Hamish McPharlin
Head of Insight at BBC Global News
Sophie Hind
Managing Director at Voiceworks
Imogen Watson
Journalist at The Drum

Parle-G: YouAreMyParleG by Taproot Dentsu

Client: Parle-G
Date: May 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
1 votes

Indian biscuit manufacturing brand Parle-G has rolled out a series of five films with the aim to reposition the brand as the 'Staple biscuit of India.'

The campaign titled #YouAreMyParleG conceptualised by Taproot Dentsu features different people recognising the people who have made a difference in their life.

The film 'Chess' features a student thanking his teacher reminiscing his childhood days when his teacher would give him a pack of Parle-G biscuit if he won and extra-classes on losing. As a result of her motivation and encouragement, he wins the World Chess championship and calls her his Parle-G (the person who inspired him).

Credits

Umesh Shrikhande - CEO

Ayesha Ghosh – General Manager

Pallavi Chakravarti – Executive Creative Director

Yogesh Rijhwani – Associate Creative Director

Apoorva Jain – Copy supervisor

Shashank Lanjekar – Head, Strategic Planning

Almas Ahmed – Planning Director

Durvesh Gaikar – Creative Director

Ambalika Sen – Associate Account Director

Ekta Shah – Account Executive

Overall Rating
5/5Vote
Overall Rating
4/5Vote
Overall Rating
4/5Vote
Overall Rating
5/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.