Union Wine Co.: advert-top-1 by Swift

The dog days of summer are about high adventure, cooling off and making the most of every fleeting moment. 'Inside Every Can,' Union Wine Co.’s new campaign from strategic creative agency Swift, hits all three must-haves and shows how wine rewards both epic and everyday feats.

Swift capitalized on Underwood’s most recognizable asset — the iconic block logo — as a vehicle for storytelling to celebrate the brand’s existing blends and introduce a new limited-edition flavor.

For established offerings such as Pinot Noir and Rosé, the creative execution depicts a scene within a scene, showing the cans silhouetted against a continuous backdrop—a pool, the riverbank, a moment of outdoor solitude. The nine-letter Underwood mark is replaced by a word or phrase that captures the the brand’s “Pinkies Down” mantra and the spirit of summer: “Oh Hell Yes,” “The Reward,” and “Happy Hour.”

The campaign will appear on Union Wine’s website and social channels, including Instagram and Facebook.