PayPal: advert-top-1 by Swift

This holiday season PayPal is celebrating the moments of inspiration that lead to the perfect holiday gift with its new brand campaign, 'Seize the Season.'

The campaign highlights the choice and flexibility that PayPal customers enjoy, using cases ranging from features such as 'Return Shipping On Us' and mobile shopping with One Touch, to sending monetary gifts with PayPal's P2P holiday-themed greetings. The campaign includes video spots that will run on digital properties like Hulu, Spotify, NBC and Buzzfeed through the end of this year.

This year, PayPal partnered with Man Repeller’s Leandra Medine and actress Sophia Bush to bring 'Seize the Season' alive. Medine co-created six digital greetings which PayPal users can use to send money with a personalized touch to their loved ones throughout the holiday season and hosted Local Selects, an interactive livestream inviting PayPal users to shop at the Renegade Craft Fair in New York from wherever they were in the world. Bush used her personal brand and social media influence to raise awareness and encourage charitable donations on #GivingTuesday, all while advocating that Americans take advantage of PayPal’s annual 1% donation match through paypal.com/giveback. On #GivingTuesday alone, PayPal customers around the world donated $64m to charity, a 33% increase from 2016.

In addition to the ad spots and perks listed above, PayPal is also helping consumers ‘Seize the Season’ with seamless and secure payment experiences that make the holiday hustle and bustle less stressful and more enjoyable for their customers. The ad campaign will run through the end of the year.