Gatorade: Highlight by Swift

Gatorade's latest campaign refocuses the brand's social presence and strengthens its message with a core audience of high school athletes.

Swift joined forces with Gatorade’s Digital Transformation Team to activate a new vision for the brand’s social and digital presence. A key emphasis is connecting with 13-17 year old athletes in the social spaces where they hang out.

The campaign’s social-first approach is in sync with how young athletes create, share and engage with their teammates and friends. Genuinely mirroring their behaviors, while layering in humor and swagger, Highlights encourages teens to celebrate their own wins—and fill their feeds with thumb-stopping highlights.

Swift unleashed its full range of creative, strategic and data science expertise to craft overarching social strategy for paid and organic content, and deliver several digital campaigns and activations throughout the year focused on sports moments and new product releases.