Adidas and TfL: advert-body-2 by Superimpose Global

Superimpose Global has announced a creative collaboration with Adidas Originals and TfL to introduce United by Tfl, Told By Originals – a new campaign that celebrates the heartbeat that keeps London moving 24/7.

Superimpose teamed Adidas Originals with the London Underground network to tell the story of London’s creativity both above and below ground, converging styles, attitude and history to push city’s culture forward into a new era.

Executing the biggest product collaboration in TfL’s history, the campaign celebrates the 15th birthday of the globally recognised Oyster card with the launch of three limited edition trainers, which come with a free, limited-edition Oyster card topped with £80 credit - a unique chance for fans to join the Oyster Club and keep London moving.

Working across all creative aspects of this 360 campaign, Superimpose led on ideation, art direction and production to create a series of striking prelaunch teaser trails, an in-store design experience and activation, as well as bank of distinct visual imagery, that merged both Originals and TfL’s unmistakable motifs and symbols to tell the story of this inspired pairing of two world renowned brands.