The Drum Awards for Marketing - Entry Deadline

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Agency: Stylight
Client: Stylight
Date: Jul 2016
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Since its release in Australia, New Zealand and the US, Pokemon Go has been downloaded over 7.5 million times and has now been downloaded more times than Tinder and has set Nintendo's shares soaring over 50 per cent. And with rollout across Europe and Asia it's on track to even surpass Twitter's daily active users. So in honour of this nostalgic phenomenon Stylight has decided to give a stylish spin to the game and turn style icons into our favourite Pokemon pocket monsters including Cara Delevigne, Anna Wintour and Karl Lagerfeld.