BBC Radio 1: Radio 1’s Big Weekend Exeter brand identity by Studio Output
Studio Output’s bold and colourful campaign for Radio 1’s Big Weekend takes inspiration from the local, young feel of events and Powderham Castle where the weekend is being held. Brought together around the big idea of an ‘epic house party’, the multiplatform campaign uses a scalable system of GIFs, characters and textures that all build from the TV trail.
Illustrator: Jose Mendez
Additional Credits: TV Advert: Found