Discover client recommended agencies

BBC Radio 1: Radio 1’s Big Weekend Exeter brand identity by Studio Output

Date: May 2016
Your Vote
Overall Rating
Opps, please vote again
54 votes

Studio Output’s bold and colourful campaign for Radio 1’s Big Weekend takes inspiration from the local, young feel of events and Powderham Castle where the weekend is being held. Brought together around the big idea of an ‘epic house party’, the multiplatform campaign uses a scalable system of GIFs, characters and textures that all build from the TV trail.


Illustrator: Jose Mendez

Additional Credits: TV Advert: Found

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy