Belmond: advert-top-1 by Studio Black Tomato

Content creation and marketing agency, Studio Black Tomato, launches a new film for luxury hotel group, Belmond. Featuring head chef and sustainable gastronomy pioneer Raymond Blanc, the film forms a key component of the hotel group’s wider ‘Art of Gastronomy’ campaign - designed to raise awareness of their philosophy of cuisine and commitment to championing sustainability.

Using the exquisite location of Belmond Le Manoir Aux Quat’Saisons's location in the heart of the Oxfordshire countryside, Studio Black Tomato were tasked with designing creative that demonstrates you don’t need to compromise on taste when being sustainable, alongside highlighting that you can reduce waste while still producing high quality dishes.

The interactive version of ‘Garden to Plate’ uses Studio Black Tomato’s Blackwire technology to incorporate interactive hotspots, enabling the viewer to learn more about Raymond Blanc. The technology’s measurement capabilities mean the brand will be able to track unique views, the percentage of viewers who utilised the functionality, as well as the number of interactions per active viewer.