Story has launched a creative and captivating campaign for Stewart Milne Group to promote Countesswells, an exciting new community planned for the western fringes of Aberdeen.
Story’s challenge was how to create desire for a community that is yet to exist. With no physical place or homes to showcase, they focused the branding and advertising on the emotional promise of what life at Countesswells would be like.
The campaign leads on a compelling positioning: “Where home is far from ordinary. And close to everything that matters.”
Using aspirational lifestyle photography, stunning CGIs and emotive language, the campaign paints a magical and tantalising picture of life at Countesswells – a place that offers something for everyone, whether first time buyers, families, downsizers or business owners.
Creative Partner: Rebecca McFarland
Executive Creative Director: Dave Mullen
Additional Credits: Managing Director: Sue Mullen
Board Group Account Director: Sheila Gallagher