Adidas: Speed Factory by Stink Studios
- Location:
Launched in December 2015, Adidas’ 'Speed Factory' uses automated manufacturing to bring production to where the consumer is, creating high-performance sporting goods faster than ever before. After initial success in Germany, multiple 'Speed Factories' are now to be launched across the globe: London, Paris, New York City, Los Angeles, Tokyo and Shanghai.
Juxtaposing imagery of runners with clips of machinery, director CD Morish overlaps and joins the two with audio clips that reference the ability and aim of the brand. The film was shot in Germany, across two locations over five days on a red helium camera.
Credits
Nick Cline - creative director
Anne Cote - creative
Eleanor Fitzgerald - head of production
Katarina Pepichova - producer
CD Morrish - director - Stink Studios London
Tessa Wood - executive producer - Stink Studios London
Sara Nouman - producer - Stink Studios London
Vid Price - editor
Ryan Carmody - director of photography
Post-production - MPC
Pedro Aguiar - soundtrack composer
Audio post-production - Wave
