Client: PetArmor
Date: Apr 2019
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The magical, unbreakable bond between a pet and its owner is celebrated in a new campaign for PetArmor from its new agency Sterling-Rice Group. The series of ads portray pets as a true part of the family and depict how owners emotionally and literally play the role of their pet’s armor – protecting them from dangers seen and unseen.

The new films open with the crash of thunder and the streak of lightning as a dog home alone cowers in fear while its owner, knowing the pup’s fear of storms, rushes home to bring comfort. The work closes the circle by conveying PetArmor’s role as a trusted partner to owners in delivering protection for their pets.

The new work launches on national television and in digital channels just in time for spring flea and tick season.


Client: Pet Armor

Agency: Sterling-Rice Group

Executive Creative Director: Adam Wohl

Creative Director: Patrick Campbell

Copywriter: Alexa Thomas

Art Director: Alayna Zidek

Jr. Art Director: Jake Austin

Senior Manager, Integrated Production: Bret Berman

Account Director: Kelly Yach

Account Managers: Kendall Saunders

Strategist: Brian O’Connell

Social Strategist: Phil Henderson, Kristen Melick

Production Company & City: gravy – Los Angeles

Director: Trent Jaklitsch

Executive Producer (Production Co): Brent Stoller

Producer (Production Co): Lisa Wieneke-Rich

Production Supervisor: Sean Moody

DP (Director of Photography): Eric Schmidt

Editorial/Post Production Company & City: Cut+Run

Post Production Producer: Brian Mulvey

Editor: Ben McCambridge

“Storm” Music House & City: Coupe Studios, Boulder, CO

“Storm” Music song/score: Storm

Composer: Jake Sproul