PetArmor: You Are Your Pet's Armor by Sterling-Rice Group
- Location:
The magical, unbreakable bond between a pet and its owner is celebrated in a new campaign for PetArmor from its new agency Sterling-Rice Group. The series of ads portray pets as a true part of the family and depict how owners emotionally and literally play the role of their pet’s armor – protecting them from dangers seen and unseen.
The new films open with the crash of thunder and the streak of lightning as a dog home alone cowers in fear while its owner, knowing the pup’s fear of storms, rushes home to bring comfort. The work closes the circle by conveying PetArmor’s role as a trusted partner to owners in delivering protection for their pets.
The new work launches on national television and in digital channels just in time for spring flea and tick season.
Credits
Client: Pet Armor
Agency: Sterling-Rice Group
Executive Creative Director: Adam Wohl
Creative Director: Patrick Campbell
Copywriter: Alexa Thomas
Art Director: Alayna Zidek
Jr. Art Director: Jake Austin
Senior Manager, Integrated Production: Bret Berman
Account Director: Kelly Yach
Account Managers: Kendall Saunders
Strategist: Brian O’Connell
Social Strategist: Phil Henderson, Kristen Melick
Production Company & City: gravy – Los Angeles
Director: Trent Jaklitsch
Executive Producer (Production Co): Brent Stoller
Producer (Production Co): Lisa Wieneke-Rich
Production Supervisor: Sean Moody
DP (Director of Photography): Eric Schmidt
Editorial/Post Production Company & City: Cut+Run
Post Production Producer: Brian Mulvey
Editor: Ben McCambridge
“Storm” Music House & City: Coupe Studios, Boulder, CO
“Storm” Music song/score: Storm
Composer: Jake Sproul
