The Drum Awards Festival - Extended Deadline

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Agency: Starcom UK
Client: KP Nuts
Date: Dec 2020
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KP Nuts has launched its festive campaign - ‘Nuts About Christmas’ - in partnership with Bauer Media.

Created by Starcom, the campaign is a multi-channel partnership celebrating the things the KP Nuts audience are ‘nuts about’ this Christmas. The campaign involves various on-air radio promotions which will run across Bauer Media’s radio stations and shows; including Magic Radio, Absolute 80s and Absolute Breakfast, and will reward the audience with unique prizes from KP Nuts.

The campaign will be amplified across print featuring in Bauer Media’s Grazia, Closer and heat magazines, as well as via Magic Radio, Absolute Radio and Grazia’s online platforms, plus across Magic’s social media; offering the competition prize on Facebook.