Jeep Wrangler: Jurassic World: Fallen Kingdom by Starcom

Agency: Starcom
Date: Nov 2018
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London’s South Bank played host to a prehistoric surprise as the all-new Jeep Wrangler and Jurassic World: Fallen Kingdom came together for an interactive T.rex installation.

For one day only, the installation put the public and the all-new Jeep Wrangler inside the Jurassic World: Fallen Kingdom movie, to celebrate the release of the film on DVD and Blu-ray. An impressive life-size T.rex was seen to be battling it out with the all-new Jeep Wrangler. It acted as an interactive photo opportunity for passers-by, who had the chance to climb in and get their picture taken with the T.rex in hot pursuit, in the rear-view mirror.

Promotional staff were around to invite consumers to have their photo taken with the all-new Jeep Wrangler. While waiting for their photographs, the public could watch a 60-inch plasma screen playing DVD extras, built into a Jurassic World style rock.

Starcom, the human experience agency, helped bring the idea to life through Publicis Media’s content practice, film partnerships’ agency elevenfiftyfive and NBC Universal.

Credits

Starcom

eleventfiftyfive

NBC Universal