London’s South Bank played host to a prehistoric surprise as the all-new Jeep Wrangler and Jurassic World: Fallen Kingdom came together for an interactive T.rex installation.
For one day only, the installation put the public and the all-new Jeep Wrangler inside the Jurassic World: Fallen Kingdom movie, to celebrate the release of the film on DVD and Blu-ray. An impressive life-size T.rex was seen to be battling it out with the all-new Jeep Wrangler. It acted as an interactive photo opportunity for passers-by, who had the chance to climb in and get their picture taken with the T.rex in hot pursuit, in the rear-view mirror.
Promotional staff were around to invite consumers to have their photo taken with the all-new Jeep Wrangler. While waiting for their photographs, the public could watch a 60-inch plasma screen playing DVD extras, built into a Jurassic World style rock.
Starcom, the human experience agency, helped bring the idea to life through Publicis Media’s content practice, film partnerships’ agency elevenfiftyfive and NBC Universal.