Very.co.uk: advert-body-2 by St Luke's
- Location:
‘Toys that take them places’ is the theme of a new multi-media campaign for Very.co.uk to promote the online retailer’s toy range in the run-up to Christmas.
The campaign, devised by St. Luke’s, features a 30-second TV commercial and marks the first time Very, which is best-known for fashion, has focused exclusively on toys, in an above-the-line campaign. Part of Shop Direct, Very is the UK’s second largest pure-play online retailer.
In the brand commercial, 'Toybox', directed by Chris Balmond from Outsider, a little girl is transported by her imagination into a magical world in which she can be anything she wants to be – inspired by her favourite toys from Very.
The campaign also includes a suite of idents, an online film and content for OOH, DOOH, VOD, social formats and digital banners.
Credits
Shop Direct, Very.co.uk
Sylvia Woon, Chief Marketing Officer, Shop Direct Group
Andrew Roscoe, Head of Brand, Sponsorship and Celebrity, Shop Direct Group
Kim Pritchard, Senior Advertising Manager, Shop Director Group
Agency, St. Luke’s
Julian Vizard, Creative Partner
Hannah Williamson, Art Director
Jo Boyle, Copywriter
Dan Hulse, Planning Lead
Laura Harris, Business Lead
Emily Gill-HEginbotham, Senior Account Manager
Chloe London, Agency Producer
Vizeum, Media Agency
Outsider, Production Company
Chris Balmond, Director
Jeremy Bannister, Producer
Suzy Davis – Final Cut, Editor
Electric Theatre Collective, Post-production
Arianna Maniscalo, VFX Produder
Iain Murray, VFX Supervisor
Lewis Crossfield, Colourist
Native Music Supervision, Music Consultant
Lady Bri, “Just Watch Me Now”, music track
Munzie, Grand Central, Audio post-production
