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Ocado: Just For You by St Luke's

Agency: St Luke's
Client: Ocado
Date: May 2021
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Marking its biggest national advertising campaign to date, Ocado has partnered with creative agency St. Luke’s on a campaign that updates the strapline 'The online supermarket' to a new endline - 'There’s an Ocado Just For You'. The move has been devised to reflect Ocado’s product range, whereby customers can personalise their shop.

The spot sees an Ocado driver delivering to different locations and households, with his transportation humorously transforming into the corresponding delivery vehicle. From a Morris Minor bread van to a small fishing boat sailing in with fresh fish, an Italian artisanal deli three-wheeler to a farmer’s tractor with fresh vegetables, an ice-cream van extending to reach the second-floor apartment to a train of frozen food cabinets pulled by a Skidoo through a snowy street.

The action is accompanied by a cheerful tune describing the scenes and ending with the new line - ‘There’s an Ocado just for you’.

The original track features lyrics by St. Luke’s creatives Alan Young and Matt Harvey with the melody composed by Native. Giovanna Fletcher, author and podcaster, supplies the voice-over. All above-the-line media planning and buying was orchestrated by Hearts & Science, while digital media has been organised by mSix.

Credits

Advertiser: Ocado

Client: Lisa McDowell, Head of Brand Marketing

Sarah Emerson, Brand Advertising & Media Lead

Alicia Clarke, Brand Marketing Manager

Campaign Title: “Just for You”

Campaign Launch Date: 8 May 2021

Creative Agency: St. Luke’s London

Chief Creative Officer: Alan Young

Creative Partner: Julian Vizard

Creatives: Joanne Boyle, Matt Harvey and Hannah Talbut

AV:

Agency producer: Chloe London, Producer

Joel Campbell, Production Assistant

Agency planner: Dan Hulse, Chief Strategy Officer

Tara Ellis, Planner

Business Director: Anastasia Terzeon

Senior Account Director: Emily Gill-Heginbotham

Account Manager: Maisie La Costa

Account Executive: Sam Everett

Director: DOM&NIC

Production Company: Outsider

Production co Producer John Madsen

Post Production:

Editor: Ed Cheeseman @ Final Cut

VFX Production: The Mill

VFX ECD: Wes

Colourist: James Bamford

Exec VFX Producer: Alex Fitzgerald

Senior VFX Producer: Ange Toner

3D VFX Supervisor: Alan Williamson

2D VFX Supervisor: Zoe Cosh

Sound Design:

Sound Studio: String & Tins

Sound Engineer: Adam Smyth

Music supervision: Native

DoP: Stephen Keith-Roach

Music: Native

Composition: Lyrics - Alan Young, CCO and Matt Harvey, Creative – St. Luke’s

Music – Native

Media: Hearts & Science

Digital media: M/Six

Design Agency: Jones Knowles Ritchie

Typeface: F37 Foundry

Non-AV

Agency Producer: Georgie Moran

Lead Designer: Tod Butler

Designers: Ben Gilbey, Dan Forde, Kate Henderson

Project Manager: Georgie Moran / Andrew Thorne

Photographer: Jamie Orlando Smith

Production: CRXSS

Producer: Joanna Niklas

Food stylist: Rob Morris

Food stylist assistant: Livia Abraham

Prop Stylist: Aurelien Farjon

Digital Operator: Liam Desbois

Photo Assistant: Ollie Jarman

Retouching: Digital Light

CGI, Repro & Digital HTML5: Curious Productions

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