Ocado: Just For You by St Luke's
- Location:
Marking its biggest national advertising campaign to date, Ocado has partnered with creative agency St. Luke’s on a campaign that updates the strapline 'The online supermarket' to a new endline - 'There’s an Ocado Just For You'. The move has been devised to reflect Ocado’s product range, whereby customers can personalise their shop.
The spot sees an Ocado driver delivering to different locations and households, with his transportation humorously transforming into the corresponding delivery vehicle. From a Morris Minor bread van to a small fishing boat sailing in with fresh fish, an Italian artisanal deli three-wheeler to a farmer’s tractor with fresh vegetables, an ice-cream van extending to reach the second-floor apartment to a train of frozen food cabinets pulled by a Skidoo through a snowy street.
The action is accompanied by a cheerful tune describing the scenes and ending with the new line - ‘There’s an Ocado just for you’.
The original track features lyrics by St. Luke’s creatives Alan Young and Matt Harvey with the melody composed by Native. Giovanna Fletcher, author and podcaster, supplies the voice-over. All above-the-line media planning and buying was orchestrated by Hearts & Science, while digital media has been organised by mSix.
Credits
Advertiser: Ocado
Client: Lisa McDowell, Head of Brand Marketing
Sarah Emerson, Brand Advertising & Media Lead
Alicia Clarke, Brand Marketing Manager
Campaign Title: “Just for You”
Campaign Launch Date: 8 May 2021
Creative Agency: St. Luke’s London
Chief Creative Officer: Alan Young
Creative Partner: Julian Vizard
Creatives: Joanne Boyle, Matt Harvey and Hannah Talbut
AV:
Agency producer: Chloe London, Producer
Joel Campbell, Production Assistant
Agency planner: Dan Hulse, Chief Strategy Officer
Tara Ellis, Planner
Business Director: Anastasia Terzeon
Senior Account Director: Emily Gill-Heginbotham
Account Manager: Maisie La Costa
Account Executive: Sam Everett
Director: DOM&NIC
Production Company: Outsider
Production co Producer John Madsen
Post Production:
Editor: Ed Cheeseman @ Final Cut
VFX Production: The Mill
VFX ECD: Wes
Colourist: James Bamford
Exec VFX Producer: Alex Fitzgerald
Senior VFX Producer: Ange Toner
3D VFX Supervisor: Alan Williamson
2D VFX Supervisor: Zoe Cosh
Sound Design:
Sound Studio: String & Tins
Sound Engineer: Adam Smyth
Music supervision: Native
DoP: Stephen Keith-Roach
Music: Native
Composition: Lyrics - Alan Young, CCO and Matt Harvey, Creative – St. Luke’s
Music – Native
Media: Hearts & Science
Digital media: M/Six
Design Agency: Jones Knowles Ritchie
Typeface: F37 Foundry
Non-AV
Agency Producer: Georgie Moran
Lead Designer: Tod Butler
Designers: Ben Gilbey, Dan Forde, Kate Henderson
Project Manager: Georgie Moran / Andrew Thorne
Photographer: Jamie Orlando Smith
Production: CRXSS
Producer: Joanna Niklas
Food stylist: Rob Morris
Food stylist assistant: Livia Abraham
Prop Stylist: Aurelien Farjon
Digital Operator: Liam Desbois
Photo Assistant: Ollie Jarman
Retouching: Digital Light
CGI, Repro & Digital HTML5: Curious Productions
