Very.co.uk: Pass the Parcel by St Luke’s
- Location:
Very.co.uk, the online retailer owned by Shop Direct, has launched its Christmas brand campaign with a new TV spot that encourages customers to 'Get more out of giving' this Christmas.
Created by St Luke’s, the campaign features TV, digital, print, OOH and social media activity, including the 40-second ‘Pass The Parcel’ brand ad that celebrates bringing a community together in the heart-warming animated style for which Very has become renowned.
Featuring the well known song ‘Feel The Love’ by Rudimental, re-imagined by The Social Singing Choir, the TV ad tells the story of a community that comes together to give Sidney, a lonely man, a Christmas that he’ll never forget. The community races to pack a bright pink Very cube shaped parcel full of Christmas delights to make the festive season special for their neighbour. The advert finishes with Sidney receiving the gift and his neighbours celebrating Christmas with him.
Credits
Client: Carly O’Brien, Chief Marketing Officer, Very
Andrew Roscoe, Head of Brand, Very
Kim Pritchard, Senior Brand Lead, Very
Beth Chester, Brand Executive, Very
Zoe Redmond, Brand Executive, Very
Creative Agency: St. Luke’s London
Campaign: TVC, digital, print, OOH and social media activity
Campaign and Brand Ad title: Pass The Parcel
Chief Creative Officer: Alan Young
Creative Partner: Julian Vizard
Art Director: Joanne Boyle
Copywriter: Hannah Talbut
Agency Producer: Jenny Busby
Planning Director: Lydia Jones
Project Manager: Jack Harris
Business Director: Laura Harris
Account Director: Jamie Harris
Designers: Vanisha Mistry, Tod Butler, David Headicar
Director/Production Co: AGAINSTALLODDS @ Passion Animation Studios
Producer: Sibylle Preuss
Editors: AGAINSTALLODDS
Post Production: NineteenTwenty
Sound Design: Ben Leeves @ Jungle Studios
Music Title: Feel the Love
Music Supervisor: Dan Neale @ Native
Arranger / Producer: Jennifer Ann
Choir: The Social Singing Choir
Strings: Parallax Orchestra
Mix Engineers: Mark Levin and Fred Ashworth
Media planning/buying: Vizeum
