Eurocamp: Sliders and chillers by Squad

Squad, the business consultancy meets creative agency, are today announcing they are behind a new advertising campaign for Eurocamp, the holiday company.

Eurocamp appointed Squad with a brief to develop a new brand strategy that would tackle outdated perceptions of the 45-year-old brand. Squad have since been working on translating this across all of Eurocamp’s marketing activity, of which the new advertising campaign is the first example. The new positioning seeks to change perceptions of the brand by showcasing the wide range of possibilities that Eurocamp holidays offer.

The advertising campaign consists of two 30-second television commercials and five online films. Each film follows a different family - including the Never-sit-stillers and the Chillers – as they embark on Eurocamp holidays. The two television commercials act as a shop window for these stories, conveying the sheer contrast of experiences and parcs that Eurocamp offers. A Pussycat Dolls recording of the song Perhaps, Perhaps, Perhaps is used as the soundtrack. The campaign also includes 10-second television commercials, Nickelodeon Junior sponsorship idents and extensive social media activity.

The creative was shot in a run-and-gun style, across multiple locations in Europe, in order to deliver the sheer breadth, volume of film and high energy required. The crew were able to get up close and personal, to capture real emotions, moments and connections. Media planning and buying was handled by Running Total. Production was by The Gate working with Director Si Mulvaney. The advertising is Squad’s first creative work for Eurocamp since being appointed. Squad are now working with Eurocamp to implement the new brand positioning and identity across their entire brand, from the customer experience to all marketing activity.