Optical retailers Specsavers is hoping to resonate with Canadians with its much-loved British humor with the brand's first integrated marketing push across the pond.
Created by the brand's in-house team, ‘That’s Specsavers Love’ features various glasses-wearers sensually looking at the camera lens with the premise that ‘eyes are the windows to the soul’. Visually the spot has a retro 70s aesthetic with the green hues synonymous with its stores.
The background music is mellow, giving the ad a playful feel, layered with optometrist-backed expertise voiceovers stating the importance of getting your eyes checked. Lines like ‘some say the eyes are the window to the soul, we say they’re a window to early signs of retinol disorder’ add that sarcastic tone that British consumers are used to from the retailer.